Hulala Home Launches MODORY Storage System: Adaptive Furniture for Modern British Living
New modular furniture system helps British households keep their furniture through every move.
London, January 2026 — Hulala Home is bringing MODORY to the UK — a modular storage system built for a problem most Brits know too well: good furniture that doesn’t make it to the next house.
The average UK household moves every 8 years. And almost every time, there’s furniture that has to stay behind. The sideboard that’s too big for the new flat. The bookshelf that won’t fit up the stairs. Storage that worked brilliantly in one place but just won’t work in another.
MODORY takes a different approach. Instead of furniture you outgrow, it’s furniture that grows with you.
Built for British Homes
MODORY is made from FSC-certified Oak in simple, stackable modules. No tools needed — just stack them, connect them, rearrange them however you like.
Two modules work as bedside storage in a small flat. Four modules side-by-side make a TV stand. Six modules become a proper sideboard when you’ve got more room.
It’s designed with British homes in mind — compact spaces, narrow hallways, awkward staircases. The kind of challenges you face when you’re trying to get a sofa through a Victorian terrace doorway.
“We moved from Clapham to Hackney and just bought two more pieces to add on,” said Emma Richardson, a 34-year-old designer in London. “First time I’ve ever moved without leaving half my furniture behind.”
The Furniture Waste Problem
Every year, the UK throws away around 670,000 tonnes of furniture. Most of it isn’t broken — it just doesn’t fit the new place. MODORY tries to fix that. Oak construction and solid joinery mean it lasts for years. And because it adapts to different spaces, you don’t need to replace it when you move. “Real sustainability isn’t just about where wood comes from,” a Hulala Home spokesperson said. “It’s about not needing to buy new furniture every few years.”
Made for How People Actually Live
MODORY works for all kinds of situations:
Moving often? Smaller pieces are easier to transport and fit new layouts.
Downsizing? Use fewer modules without throwing anything away.
Need more storage? Add modules as you go.
Tight on space? Stack vertically instead of spreading out.
“You can set it up so many different ways,” said Tom Ellis, 42, who’s been using MODORY in his Manchester home. “We’ve changed it around three times in two years. Still looks great.”
What You Get
- Oak modules with FSC certification
- Connects without tools or complicated assembly
- Works as a sideboard, media unit, bookshelf, room divider, or office storage
- Add more pieces whenever you need them
- Easy to move — individual modules fit through narrow spaces
About Hulala Home
Hulala Home designs adaptive, thoughtfully crafted furniture that evolves with people’s lives. Focused on human centered design, honest quality and sustainable materials, Hulala aims to be the trusted Adaptive Living Partner for households that value longevity, comfort and quietly refined innovation.
